Adams & Smith was brought to you in collaboration with Tamasin Cave of SpinWatch as part of Platform's C-Words exhibition.

SpinWatch is a non-profit making organisation which monitors the role of public relations (PR), lobbying and spin in society. Through the online encyclopedia SpinProfiles.org and other projects, SpinWatch highlights the people, groups and issues that shape the public agenda. For example, the PR and lobbying firms that few have heard of, but which have a direct impact on the way our world is shaped, from what we read in the press and the manipulation of public opinion, to the decisions taken by our politicians. A guide to the £6.5 billion PR industry in the UK is available to download at: www.SpinWatch.org

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."

- Edward Bernays,'the father of PR' in the opening of his book, 'Propoganda', 1928